Inbound marketing is based on getting more qualified web traffic from search engines, the blogosphere and social media by earning people's trust and interest rather than buying it, and includes SEO, social media, content marketing, blogging and web analytics.
Image: SEOMOZ
Outbound marketing (ie advertising, paid branding, cold calling etc) is more costly and getting less effective every day. Let's face it, people on a daily basis are getting completely bombarded with outbound marketing interruptions, and they are becoming more adept at blocking them out.
Recent Google updates now also make it essential that you are producing well optimised, valuable content that your audience will want to consume and share.
We can help you increase your web traffic naturally by developing a variety of valuable content assets that will attract and keep customers coming back.
"The first time I met Karen I was impressed by her enthusiasm and interest in my project. This has been maintained in the 2 years she has worked for me. Karen has created an Internet Marketing Strategy which has doubled my website traffic and online sales. Her ongoing dedication and online service is excellent." - Wendy Haynes
Kado Creative is an Adobe Business Catalyst Partner
& Digital Marketing Agency in Sydney, Australia.
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