Is your social media campaign not getting any traction? Try the following:
Change your approach.
Write as if you were chatting to a friend. This will help you come across as being more authentic and less of a marketer. The more authentic you are, the more likely your posts will be shared.
Keep your posts short and if possible entertaining.
People don't want to be bombarded with long, heavy messages when they log onto social media. The posts and feeds that get shared the most are the ones that are engaging in some way, and have a variety of text, video and interesting images.
Interact with your followers.
Social media is just that… social, so take the time to interact and respond to your customer's comments. Re-tweet interesting tidbits in your industry you find with others. You've got to build relationships in order to succeed with social media.
Want to see an example? Check out a Facebook page that we manage for one of our clients. Wendy's number of followers is growing daily!