Is your social media campaign not getting any traction? Try the following:

Change your approach.

Write as if you were chatting to a friend. This will help you come across as being more authentic and less of a marketer. The more authentic you are, the more likely your posts will be shared.

Keep your posts short and if possible entertaining.

People don't want to be bombarded with long, heavy messages when they log onto social media. The posts and feeds that get shared the most are the ones that are engaging in some way, and have a variety of text, video and interesting images.

Interact with your followers.

Social media is just that… social, so take the time to interact and respond to your customer's comments. Re-tweet interesting tidbits in your industry you find with others. You've got to build relationships in order to succeed with social media.

Want to see an example? Check out a Facebook page that we manage for one of our clients. Wendy's number of followers is growing daily!

http://www.facebook.com/CelebrantWendyHaynes

If you've decided you need to create a Facebook Page to promote your business you are going to need to develop a strategy. It's not going to be enough to just duplicate your RSS feed. You will need to create a meaningful experience as well as become a useful resource so that your fans will keep coming back and your fan base grows.

The first step is Research. You really need to know what your audience is interested in. Start by taking a look at what your competitors are doing. Any company that is related to your industry makes a great case study you can research to determine what type of market exists for you on Facebook. Pay attention to comments, likes, wall posts and their total number of fans. Which updates are receiving the most attention?

Step two is to figure out how you become a resource for Facebook fans. What this looks like depends on your product(s) or service(s). You could start off by delivering unique offers or information your fans will only be able to access on your Facebook page. This could be daily giveaways, Facebook-only special discounts, unique content etc.

If you're still not sure, ask a few clients if they would be willing to give you some constructive feedback on what they would find interesting and useful for your Facebook Page. It's always better to hear "straight from the horse's mouth!"

Once your Facebook page is up and running, be sure to set time aside every week to post. If you only update your Facebook page once every couple of months, you can be sure that fans will lose interest. There is no question that it's a time commitment, but growing your fan will be rewarding.