Many of our new clients come to us because they need help with an existing website which isn’t ranking well in search and they don’t know what steps to take to improve its performance.
If this sounds like you, and your website isn’t achieving top rankings in search engines like Google, you need to make sure your website is fully optimised with nothing holding it back.
1.) Organise a website “health check” in the form of a Website Structural Audit to uncover any technical issues such as broken links, html code errors, missing meta data or any other issues that could interfere with your website's ranking.
2.) Today's consumers looking to buy a product or service start the process by using a search engine to find vendors and product information. So, using the right keywords on your website can make the difference between being found on the web or being invisible. Organise a Page Optimization Audit to see how well are your web pages are optimised for your keywords (the search terms people use to find you).
3.) Is your website set up for multiple viewing platforms? In other words, will your customers be able to view your website no matter what device they are using (mobile phone, iPad, desktop computer)? If the answer is no, this needs to be addressed as a priority.
4.) Are your web pages converting? Do you have effective calls-to-action? Lots of traffic to your website doesn't really mean much if your marketing efforts are not converting visitors into customers. Calls-to-action can get your visitor’s attention and direct it to your offers and help you generate leads.
5.) Do you blog? Blogging has become a powerful business tool, allowing companies to engage in a 2-way conversation with customers and at the same time improve their search engine rankings. Companies that blog have 434% more indexed pages (Hubspot). The more indexed pages you have, the greater your leads. To blog effectively, you will need to develop a communication strategy so you will know what to write, promote your blog via social media and other channels, and be able to measure the success of your blogging efforts.
6.) Are you leveraging social media on your website? Together, social media channels and your website should work together seemlessly to promote your products or services.
- Include visible social media buttons on your website that link to your social media accounts.
- If you use social media to update your customers and clients on a daily or weekly basis, you should also showcase your twitter feed or facebook posts directly on your website.
- Also include share buttons so that your visitors can share your content with others.
7.) Are you using marketing analytics to measure your marketing? While web analytics can give you lots of insights and data into the technical performance of your website, you need much richer data to understand the performance of your marketing campaigns. Marketing analytics include data from your website and other sources like email, social media and offline events.